Analytics is the complex process of looking at big data in order to uncover information, such as hidden patterns and correlations, market trends, customer preferences, that can be used to help companies make informed business decisions. To make data-driven business decisions, organizations can use big-data analytics software and systems. These benefits can include improved marketing effectiveness, increased revenue opportunities, and customer personalization. Get in-depth knowledge in big data analytics through Data Analytics Courses in Chennai at FITA Academy.
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